The new version of Apple’s music/video player iTunes (7.6) is now out, and it houses a feature that we’ve all been highly anticipating for a while now: movie rentals. As announced at the Macworld Keynote earlier today, Apple has made deals with all of the major studios to provide streaming, downloadable flicks for you to watch on your computer, iPod or iPhone. Old Library titles are at $2.99US, and new releases will be available 30 days after the DVD release and will cost viewers $3.99US. Each movie will be available to download within 30 days, and once you first start watching it, you’ll have 24 hours to finish.

Also, if you’re a HD viewer, there’s good news coming your way - HD rentals will be available, but they’ll cost an extra buck (so $3.99 and $4.99 for library titles and new releases. If you’re going to rent, why not rent HD! There’ll be 100 HD titles starting today, and more coming out constantly. And of course, movie rentals will be sync-able with the iPhone and iPod, or have the ability to be downloaded straight on to the revamped Apple TV (announced during the keynote).

This is via [[TUAW]].